If you are relying on people to find you through Google search then search engine optimization needs to be your number one priority. You won’t be able to generate any leads if nobody can find you. Did you know that approximately 93% of internet experiences start in the search engine and the top result on Google has a 33% chance of getting clicked?
This means if your website is not on the first page of Google you just missed out on a huge percentage of potential traffic. It’s said that 75% of people don’t go past page 1.
The reason why other websites are ranking better than yours is that they are doing everything they can to improve their SEO.
Fortunately, it’s never too late to do something. There are a number of things you can do to boost your chances of getting ranked. Follow these 5 suggestions to improve your SEO and see your website rise the ranks to the top.
- Copy Adwords Ads to Make Killer Description and Title Tags
It’s no secret that compelling description and title tags can get you more clicks on SERPs. This is because of more organic clicks equal to more rankings. But how do you know what people want to click? Well, the Adwords words that you see for competitive keywords are as results of several split tests.
You, therefore, need to use a copy for these ads to turn your description and title tags into click magnets. For instance, if you were to publish a blog post optimized around the keyword “Glass Water Bottles” you can have an eye for an interesting copy from the ads that you can work into your description and title. Some of the phrases that you can use include reusable, keep you hydrated BPA free and durable. This way your title can be something like glass “Water Bottles: Reusable and BPA free”.
Since these tags include words that are proven to generate clicks if you use them in the Meta tags you are likely to get more clicks.
- Create Unique, Engaging and Fresh Content
Beyond the title, URL and headings, content is one of the most influential aspects of search engine rankings. Quality content is the top driver of your SEO rankings hence there is no substitute to it. When you create quality and engaging content, you’ll not only boost your traffic but also improve your site authority and relevance.
Apart from using multiple keyword phrases and placing your keywords correctly, make sure you use heading tags, italics, bolds and other tags to show your main keyword phrases. Never ignore good content for SEO.
- Create SEO Optimized Landing Pages
A well-designed landing page can boost your lead generation and sales. The more landing pages you develop the more getaways you create for incoming search traffic. Some of the key elements of a good landing page include
- Useful and informative content.
- No navigation
- A call to action
Recent research has found that businesses with 10-15 landing pages have over 55% conversions as compared to those with less than 10 landing pages. If you want to make your landing page more optimized
- Optimize Your Images
Since pictures and other images are very important for your website, you need to ensure that they are properly optimized if you want to boost your SEO ranking.
Since huge images can slow down your page loading, you need to resize or compress them to optimize them. You can also sneak some keywords by naming your images accordingly.
For instance, instead of naming an image “shampoo”, you can name it “The Best Shampoo for Healthy Hair”. You can also carefully place your keywords in the description, caption, and title.
- Use Some of Your Competitor’s Keywords
There are two ways to find keywords. You can either enter random keywords into a tool or find the exact keywords that your competitors are ranked for. Although both approaches can work, using your competitor’s keywords is perhaps one of the best strategies.
First, look for a site that’s already ranked then get a list of keywords that they’re ranked for. Since some of their keywords might not make sense for your company you should focus only on keywords that your target customers searches and that you can create good content around.
- Add More Than Text
The content on your website should be more than written words. While pictures are great too, there is a lot that you can add to boost your SEO ranking.
Consider adding other multimedia elements such as slideshows, videos, and audio to your website. All these will greatly help you to boost your user’s experience
Since it’s easier to watch something than to read more users nowadays prefer videos. In fact, depending on the length of your videos visitors can be on your page for several minutes.
Search Engine Optimization isn’t just a fad that’s going to disappear soon. It’s something that you need to concentrate on now and in the future as well. If you are just starting to focus on SEO It’s definitely not late to focus on the above strategies.
Don’t be overwhelmed just start with a few strategies and then move on to others.