The term ranking refers to the position a website appears in a searched result. Although several factors can influence the position of a site, so the basis of an appearance is related to the quality of content and how relevant it is with the term been searched. Backlinks-pointing quality can also have a dramatic influence on the appearance of the page. So the question, what are the keywords you have embedded in your content? And what will be the extent of influence it has on your site?
A URL or website Ranking varies; it’s based on the type of search engine been used. This means that you can have a site that ranks number 3 on Bing search engine and not get seen within the entire page of a Google search. This variation is applicable to all the search engines –Google, Yahoo, Bing, and other search engines. Search engines are built with customized calculations for Ranking, to this effect, Ranking vary.
Another essential factor that influences the search engines is the use of language or a local version of that same search engine, like Google. But one of the cost-effective ways to gain insight across a variety of search engines is with the use of Searchmetrics.
Ranking is a major source of traffic.
Ranking has a dramatic impact on the rate of traffic a site can generate. The more your website page ranks, the more click it gets, and this can help with lead generation or an increase in conversion rate. And this is the most significant relationship your page has with increased traffic.
What can affect my rankings?
SEO is another important factor for sustainable search engine rankings. Most search engines use complex algorithms to estimate their search for keywords. Weighting and ranking factors/ tips on search engines are intellectual ideas that are not disclosed to the public. This is one of the reasons for variations in algorithm from time to time
Listed below are some assumed factors that are closely related to rankings on most search engines, these are:
- quantity of backlinks
- Internal linking and sitemap
- The use of keywords like Meta descriptions, Meta titles, text, and many more.
- Well-optimized content-based that is similar when compared with other documents (relevant and proof terms, WDF*IDF, content/topic clusters)
- URL structure.
- Page trust.
- Site speed (the speed at which the page loads)
- The site bounce rate, and site on-time ( this explains the time rate spent by a visitor before a reversal to the SERP)
- CTR, this explains how often your site is clicked.
- Authorship, page traffic, and how often a page is updated can also influence your appearance on the search engine.
Rankings: a major part of an SEO Audit and Performance grader.
Ranking is the ultimate outcome an SEO needs to be considered successful. This is the reason why you should pay more attention to the use of keywords as parts of an SEO audit. The use of keywords shows a comparison between different terms, and also provides an effective means to grade and monitor the Ranking of a site.
Ranking is a significant factor, and losing it shows a drop in the performance of a page, and while an increase in it is, it shows an ultimately an increase in performance. I tag it as “the Attitude Grader.”
When a site suffers drops due to lack of appropriate keywords, it’s a call to action to both webmasters and SEOs professionals.