SEO For Small Business
Looking to take your business to the next level? Thought so, here’s the basics you need to know about SEO to get your website found on Google.
SEO stands for search engine optimization.
it’s all about getting found on Google by targeting specific audiences and generating organic traffic to your website.
There are various ways we can increase SEO for small business, all at an affordable price.
With many actionable SEO tips to get through, let’s begin.
Wait… SEO for a small business?
You’re probably wondering, what’s the point of SEO for a small business if you’re not a large company, brand, or running a blog. However, SEO is paramount to success, it’s just a shame so many small businesses don’t acknowledge this sooner.
First things first you need a website, it’s no longer the 1950s and as much as we want it to be true, your business will not attract more customers through word of mouth alone.
So, if you haven’t already you want to create yourself a website and set up some basic pages.
Examples of pages to include:
- Contact us page
- About us page
- Home page
- Product page / Service page
For a small business, you don’t need the most complex design or wealth of information, however, it is important to include basic pages with information on how customers can get in touch or find your business.
Within these pages, you want to target keywords of your business name, location of where your business is, and precisely what it is that you do. This will improve your local SEO for searches in your area.
Register for Google my business
As well as targeting specific keywords relevant to your business and location, you’ll also want to register and set up a Google my business account. Setting up this account gives you a greater presence in Google searches for your local area. As well as this, this ensures your contact information, location on Google Maps, and Google search is consistent.
Create content for your business
Whether you own a bakery, craft shop or local barbers creating content for your website is not only affordable, but it will also help you rank locally and more widely for searches relevant to your business.
The most basic and affordable form of content is, of course, written. However, if feeling brave you could also include video or audio. Creating this content allows you to further target these keywords which customers search when looking for your niche within the local area.
For example, if you own a barbers in East London, you would want to use long-tail keywords such as ‘barbershops in East London’ or ‘affordable barbers in East London’. See where we’re coming from?
You can also improve SEO off-site, this can be accomplished through link building with other local businesses or alternatively through the use of social media marketing. Post popular content to the likes of Facebook, Instagram, and even Pinterest and your posts will get shared – thus increasing your presence within Google.
So, what are you waiting for? Master affordable SEO today and take your business to the next level tomorrow.