Local SEO Solutions Google My Business
Local SEO Services
GET NOTICED (A very quick overview)
Optimizing your Google My Business listing is the cornerstone of local
But while claiming your Google My Business listing is a good starting point, there’s more to local services than that.
Most people who search for a service or product online only do so when there is a need and therefore they are more likely to make a purchase. If your website is optimized correctly for LOCAL search then it will appear in the top results. This will generate relevant traffic and increase conversions.
BUT DO NOT IGNORE THE POWER OF ORGANIC LISTINGS
If done well, doing Local SEO services can also boost your organic results in Google.
Our affordable SEO Service could give a massive boost to your busniess!
Contact Us Now for a FREE Audit
Google Local Seo – What Is The Google Map 3-Pack?
When a user searches on their mobile phone for your service such as architects london after the initial sponsored ads, immediately before any natural organic results, the user sees 3 businesses listed in Google Maps, each with a Click To Call icon.
Ranking here is so valuable for your business with the click to call facility calls to your business will sky-rocket.
Ranking in the top 3 Google Maps 3-Pack gives your company unprecedented exposure to local search … the result can be 10x more calls and leads into your business!
Results in the local pack are more important to local SEO than what’s ranking for #1. In fact, the sites that rank in the local pack frequently don’t rank on the first page SERP for the same keyword.
People searching for a LOCAL business often require a very quick solution
Before We Get Started with our tips…and it’s a long list…
First things first…
You need to get the basics right.
That means an Audit, making sure that your website is optimized for mobile visitors, as 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Use Google’s Mobile-Friendly Test tool to check this.
In fact, according to Google, 76% of people who conduct a local search on their smartphone visit a business within 24 hours and 28% of those searches result in a purchase
Improve your local ranking on Google
Below is a summery of best practice, according to GOOGLE
Manage your business
Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search.
For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit.
You can improve your business’s local ranking by using Google My Business.
Can’t find your business? Improve your info.
You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business.
Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
Tip: Google suggests, To edit business information for 10 or more locations at once, you can create a bulk upload spreadsheet.
Enter complete data
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.
Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you.
Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes. Learn how to edit your business information
Verify your location(s)
Verify your business locations to give them the best opportunity to appear for users across Google products, like Maps and Search. Learn more about verification
Keep your hours accurate
Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open. Learn how to edit your hours
Manage and respond to reviews
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.
High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
Adding photos to your listings shows people your goods and services, and can help you tell the story of your business. Accurate and appealing pictures may also show potential customers that your business offers what they’re searching for. Learn more
How Google determines local ranking
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.
Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.
Improve Internal Linking Structure
Although external links pointing to your site are ideal (which I’ll discuss soon), adjusting your internal linking structure will also boost your SEO rankings.
Why does internal linking matter? It does the following:
• Supports website navigation
• Assists with information architecture and website hierarchy
• Distributes page authority and ranking power among pages
If you want to improve your internal linking structure but aren’t sure where to start, check out Kissmetrics’ The Seven Commandments of Internal Linking for Top-Notch SEO.
Optimize URL, Title Tags, Headers, Meta Description, and Content
When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).
Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you’re having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.
Add Location Pages to your Website
If you have more than one brick and mortar location, create location pages. Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more. It’s also important you avoid duplicating content across multiple location pages. For single location businesses, create a locally descriptive About Us page. You’ll get big time bonus points if you add a Google Map to your website on your respective location page(s).
Create Local Content
Google continues to get smarter, which means content creators are now able to truly write for users, not search engines. But while writing about general topics will attract a wide crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience.
Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.
For example, if you’re a local security company and you’re trying to attract businesses that are new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.
Engage with Directories
You’ve learned how to optimize your business for Google My Business and how to update your website for an internal SEO boost — now, let’s take a look at how you can use NAP consistency, directories, and inbound links to take your business one step closer to that number one spot on local search.
Name, Address, Phone Consistency
You’ve got to make it easy for people and search engines to find you. To do this, set up your NAP, which stands for name, address, and phone number (with area code). This should be included as crawlable HTML text on your site.
Avoid the common mistake of only including the NAP within an image — images can’t be crawled from search engines like HTML text. The most common location for the NAP is in the footer or header of the site.
Optimize Online Directories and Citations
For United States companies, these four map data aggregators provide a large amount of the map data for Apple, Yelp, Bing, Google+ local, Trip Advisor, and more.
• Express Update
• Neustar Localeze
• My Business Listing Manager
Consistency is key: verify that your citations are consistent and complete across these four data aggregators. Discrepancies like misspellings, abbreviations, lack of suite number or wrong phone number can be problematic.
If Google can’t determine which information about your business is correct, it may not show your business at all in search results. Additionally, be sure to remove any duplicate listings you find. Bonus points for emphasizing a Chambers of Commerce membership in your community, which will garner you an external inbound link.
Get Inbound Links with Relevance and Authority
Inbound links are incredibly powerful opportunities to boost your local SEO — every inbound link tells Google you’re a legitimate company, and inbound links can also raise your domain authority. Here are a few ways to get inbound links:
• Sponsorships or Partnerships
• Guest Blog Posting
Start with your own personal network, which may include the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, and/or manufacturers and other affiliates.
Consider sponsoring a webinar or meet-up, hosting a community event, promoting something local you love, and building relationships with prominent people and influencers. Additionally, learn to feel comfortable reaching out to partners to see if they can feature you on their partner directory.
Be a guest blogger,
Talk to and about (positively, of course!) other people in your industry, and act as a resource provider for the community. If you’re an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage.
Given that .edu links are the bee’s knees for domain authority, why not earn some links by featuring a scholarship in your geographic region?
It should be relevant to your industry, send the right signals to your domain (given the backlinks from schools) … and make you feel good, too!
Moz built up a solid guide on the steps to success for effective scholarship outreach.
Engage with Social Media and Add Posts to Google My Business
Google considers content shared on social media more important now than ever before. Now that you’ve carved out a beautiful Google My Business page, share the page on social media, further aligning social and search.
Local SEO Tools
Now that we’ve covered how to optimize your business for local SEO, let’s explore some useful tools you can leverage to improve your ranking in the areas where it matters most.
1. Whitespark Local Citation Finder. A local citation is any online mention of the name, address, and phone number for a local business. Citations matter because they help surface local businesses in online search, and when local businesses actively manage their citations to ensure data accuracy, it promotes trust of these online listings.
Whitespark knows this realm well — really well. With a free starter version and a popular $24/month option, Whitespark offers local listing management, recommends where to list your business, examines your competition, and robustly builds and monitors your citation growth for better local search rankings.
2. Screaming Frog. This desktop program crawls websites’ links, images, CSS, script and apps from an SEO perspective. Curious if you have any 404’s? Wondering about missing meta descriptions or H1’s? Screaming Frog will analyze up to 500 URLs for free and offers an unlimited paid version for $200/year.
2. Moz Local. Less expensive than most of its counterparts (starting at $99/year with a professional level of the service at $179/year), Moz Local will ensure your business listing has been verified on Google and Facebook, and distribute your listing across the search ecosystem. Additionally, Moz Local will collaborate with data aggregators to help push listings, ensuring your business gains visibility.
4. Ahrefs. Ahrefs helps with backlink checking, which is important as these links (which are directed toward your website) serve as an indicator of website authority. Ahrefs also offers competitor analysis, keyword research, and insight into the anchor text other websites use when backlinking to your site. This tool has a starter version at $99/month and a standard option at $179/month for more extensive tracking.
5. Buzzstream. Starting at $24/month with professional functionality at $299/month, BuzzStream facilitates earning local backlinks, which helps you identify and build relationships with local influencers by researching influencers, tracking conversations, and providing reporting insights into your outreach campaigns, team performance, and link placements.
6. BrightLocal is a comprehensive SEO tool suite specifically built for local business marketing needs. The tool can help you generate and monitor reviews on local sites, understand your local search performance, and analyze nearby competitors. BrightLocal also offers client access and white-labeled reporting — making it a solid fit for agencies and brands alike.
Local SEO Organic Rankings
If you’re a local business, The Map Pack is the place to be.
You don’t want to completely ignore the traditional local results.
Yes, the local organic results usually show up BELOW the local pack.
But don’t let that fool you into thinking that it’s “Map Pack or nothing”. Because most local searches have an insanely strong commercial intent, it’s totally worth ranking in the local SERPs too.
And, unlike Map Pack results, the local results are basically the same for any Google SERP.
Google My Business Profile > Your Website