Get Traffic from Google
Have you ever wondered how to Generate traffic/ visitors from Google without Ads or SEO?
Is there any another way to get traffic from Google? A way that doesn’t take as long as SEO and doesn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way.
It’s so effective that it can drive around 1000 visitors to your site within 3 months. Just look at the screenshot.
So, what is it?
Similarly like Facebook, Twitter and Instagram, Google also has a feed for you and that is called “ Google Discover”.
If you mostly use Google on your desktop computer or laptop, chances are ,you have not seen it. But if you are have the Google mobile app or chrome mobile app then it looks like this;
Here’s how it works… Google Discover results, which appear below the search box on the Google mobile app and Chrome mobile app shows a summary of web pages as cards. The cards are a scrollable list of topics, almost like a social feed, that you can browse on your mobile devices.
Tapping one of these cards from Google search home will directly send you to the page you just clicked on.
And if you are wondering why you are seeing certain stories that others may not be, it’s because the recommendations are based on search history, interactions with Google products, and who you choose to follow directly via Google Discover.
But here is the interesting part•••
Google Discover is everywhere, you just don’t know it
Discover results for some topics also appear within the search engine results under the label “Interesting finds.”
If you click one of these topics, it’ll take you directly to that web page and if you click to see “more stories” at the bottom of the Interesting Finds card, it’ll bring you to a new Google Discover user interface where you can follow that topic, follow other relevant topics, and explore related Discover listings.
So why should you even care about Google Discover?
Because it can drive you a ton of traffic.
Just check out this screenshot from Google Discover
They generated 3.64 million impressions within 28 days and 79,000 clicks to their site.
That’s a huge deal of traffic. In addition, all of those impressions help with branding.
Now you may not care about branding but the larger your brand, the easier it is to rank on Google.
So, all these impressions you generate from Discover are great because they can help put your brand out there. It helps because when someone sees or interacts with your brand many times, they are much more likely to become a loyal customer.
This can also help with Google’s E-A-T algorithm updates. It is the best way if you want to build up your expertise and credibility as an author. Discover is a simple way to help you get there.
But how can you get more traffic from Discover?
How to optimize for Google Discover
Luckily, it’s not as complicated as SEO and the results happen much faster. Not overnight, but over time you can see your Discover traffic rising continually.
Here are a few simple tips that will help:
- Use high-quality images. Images appear with every Discover result. so relevant and high-quality images that you use for your content is important. And just like your titles and headlines, choose images that are more likely to entice clicks. Images that are shocking or evoke curiosity will do the trick.
- Content is king, because if you don’t write about the right stuff then you won’t show up. Check out which topics Google suggests following inside of Discover to see if those topics align with your website. If it does, consider using their suggested topics as a guide to what people are interested in and write similar content.
3.Focus on topics that are trending, topics with growing interest, and also focus on leveraging clickbait and enticing titles and headlines. Remember that Google Discover is like a social feed. If you’re only trying to make your content work hard for you on your site, you’re not getting enough out of it.
Analyzing your traffic
Head over to Search Console and log in.
Now, on the left side, you’ll see a navigation menu.
Now click on “Discover.” (You can only see this option if you hit a minimum threshold in Discover traffic)
You’ll now see a report that looks something like this.
Whether you are a fan of Discover or not, it doesn’t matter. As a marketer, you need to look at it as another channel.
Data has already shown that it is popular and as long as Google keeps pushing it, people will use it.Bottom of FormTop of Form
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