Beginner Guide To SEO
The internet remains one of the most notable inventions in human history. Apart from the fact that it made the world a global village and the sharing of information is now much easier than before; the internet also offers several opportunities to both individuals and organizations around the world. A good way to optimally exploit these opportunities as a brand is through Search Engine Optimization (SEO). This guide would you get started on the path to positioning your brand strategically on the internet using SEO approaches.
What is SEO?
For every beginner, the first step in SEO is understanding the concept itself. SEO stands for Search Engine Optimization and it is an approach in internet marketing that involves getting ‘organic’ traffic from search engines through the use of several approaches.
Major search engines on the internet like Google, Yahoo, Bing, etc. have algorithms used in processing search results when a user enters a search. SEO simply helps you design your content so you can position your web page among the top results when users search for a particular term.
SEO simply helps to improve the visibility of your website/web page to the users of a search engine.
What is involved in SEO?
Several things are involved in Search Engine Optimization, but primarily it involves designing content to aid the visibility of your website/webpage. Although, some parts of SEO also involve modifying HTML and associated coding. The use of backlinks is another common approach in SEO.
Another important point to note about SEO is that, just as the technology involved in search engine optimization evolves, strategies used in SEO also evolves. However, some basic concepts are recurrent.
Some Basic Concepts in SEO
To optimally position your website/web page on the web, it is important to understand how search engines work. Some basic concepts in SEO include;
Crawling defines the process by which search engines gather information. Search engines send out several bots, which are called crawlers, to obtain new content online. This content can range from texts to images, videos, documents, etc. Irrespective of the format, these new contents are discovered as links.
This is follows Crawling. Once a search engine gets new links, these links are added to an index. The search engine processes information present in its index which is simply a database of all inks indexed by crawlers.
Ranking is what follows indexing and is of special importance in search engine optimization. Usually, when a user performs a search on a search engine, what happens is that the checks its index for the most relevant content to the search and presents these links as search results in order of the relevance to the search. This order is the ranking.
The links at the top of a search are usually the most relevant to the search from the search engine’s index. SEO allows you to position your website/webpage in top ranks when certain keywords are being searched for by users of the search engine.
Understanding the basics of how search engines work, the goal of SEO is to help your website/webpage rank highly in search engines. Search engines have different algorithms for crawling, indexing and ranking, although most major search engines have similar algorithms. Achieving this starts from allowing crawlers access to your site or web page as blocking crawlers can result in your website not being included in the search engine’s website.
After this, you can then use keyword optimization and other content modification approaches to improve the relevance of your website/web page to certain keywords. This way, whenever a user searches for these keywords, the chances of your website/web page coming up in the top results are higher.
In conclusion, SEO offers an opportunity to optimally use the internet to achieve your business and organizational targets by making your brand much more visible than it currently is. There are several approaches to SEO and finding the suited for your business would major require considering the peculiarities of your brand.
However, with the right approach to SEO, you are sure to meet your targets in no time. Although you might also want to ensure you always keep tabs on the latest developments in SEO, particularly concerning the new developments and updates from search engines.