Everyone has heard that data tells a narrative. But that tale might be tough to follow at times, particularly if you’re not a numbers person.
As SEO specialists, we realise what we do has an influence on a business’s bottom line. So, how can we transmit this to our customers in meaningful ways?
Data visualisation is becoming more popular, and rightly so.
These visualisations demonstrate how SEO data can make interesting tales.
Whether you’re just starting out with data visualisations or seeking for ideas to enhance your reporting, you’ll find it all here.
What Exactly Is Data Visualization?
The process of converting statistics into visual images is known as data visualisation.
Those graphs you produced in elementary school? Visualizations.
What are gradient maps? Visualizations.
Data visualisation is also a method of presenting numbers.
It all adds together to form an image.
Visualizations may substantially enhance your reporting as an SEO specialist.
Visuals not only make your material simpler to comprehend for customers, but they also make it more entertaining.
And this is critical when attempting to get executive or client support.
11 Stunning Visuals for SEO Reporting Examples
The good news is that you do not have to start again.
There are several data visualisation tools and examples available to help you communicate the proper stories with your SEO data more quickly.
Here are 11 visualisations to enhance your SEO reports that you might look into.
There are six blue rectangles on the left side of the datapine dashboard.
The lightest shade of blue at the top indicates the least qualified audience, while the darkest blue rectangle at the bottom symbolises the converted audience.
As SEO specialists, we often collaborate with others to address a particular issue.
Whatever the issue, there are several key performance indicators that might indicate whether or not we are on the correct route.
Starting at the end of the pipeline and working backward is the best strategy to establish these key performance indicators.
If you want more readers to go all the way to the end of the blog post and click on the “similar articles,” you’ll need to monitor those clicks. However, scrolling to the bottom of the blog article, 75% scrolls, 50% scrolls, 25% scrolls, page views, and page impressions are all signs of whether or not we are on the correct track.
It is also an excellent tool to rapidly observe where drop-offs are occurring.
Personally, I’d have a workshop with the client to determine all of the KPIs we’ll be focusing on throughout this left-hand side review.
Then, I’d work with the client to choose visuals for each of those customers so they can associate a picture with the term and refresh their recollection about what that KPI implies.
Finally, if you report monthly, you might include a comparative figure alongside the name of the statistic to let the customer know whether you are improving month after month.
ROI Report from Oneupweb
Every report has one area that a customer usually checks at first… the one regarding money.
Far too often, we get too focused on the details of our work and want to show it off, even though we know it is not what is most essential to our customers.
Whether your ROI is increasing or decreasing, the truth is that customers always go there first, so own it.
Make the numbers huge and demonstrate your influence.
This example from OneUpWeb arranges the numbers in a manner that directs your attention to what is important.
The retainer charge is shown at the top.
The ROI % is in huge letters in the centre, while the formula that calculates the ROI in dollars is at the bottom.
This report is straightforward and caters to the needs of the customers.
KeySearch.co Keyword Research Tool
The KeySearch keyword tool generates a lot of data, however the table that organises the data by URL is incredibly handy.
You can discover which URLs have the most good in less than a second (and which have the most bad, too).
While neither extremely intricate or beautiful, it brilliantly simplifies the facts.
While this table is designed to provide information for specific URLs, it might also be used to monitor crucial keyword metrics for customers.
For example, you might keep track of:
what position you now have, if you own any rich snippets, how much traffic was directed to your site from that term, purchase intent, and so on.
2016 Smart Insights Bot Traffic Report
Smart Insights always produces stunning reports, and this one is no exception.
They created this infographic to describe the many sorts of bots that attack websites.
The colour green indicates good bots and red represents evil bots, a notion we learned at an early age – it was their first victory.
In the centre of the infographic is a pie chart. There’s nothing special about it, except that the bottom half of the pie chart is broken down a little further right down the page.
The same colour scheme is used in the pie chart to further break down the information and provide context for how the “good” and “bad” bots are constructed.
This idea might be readily applied to device reports in your SEO reporting.
You might use a pie chart for the device category, and then further down the page, you could split it down by browser type or device model.
Heatmaps in Lucky Orange
Making a site more user-friendly is a large part of our work as SEO professionals.
This might be difficult for our customers to grasp at times.
As a result, sharing click maps with clients is one of my favourite things to do.
Here’s an example from Lucky Orange showing what users click on the most on their sites.
As you can see, a quick look at this picture may provide anybody an indication of where consumers may get disoriented.
Forms are the perfect place to use heatmaps. You’d be shocked how the click density decreases as the form lengthens.
This might be very beneficial when evaluating how forms operate on mobile vs desktop.
DNA | Government Werner Helmich’s
It’s no surprise that this next visualisation received the World Data Visualization Prize.
The Gov | DNA site’s bubble graph is stunningly simple.
Unlike standard scatter plots, this bubble graph features color-coded bubbles of varying sizes.
This is an excellent approach to see a large number of metrics in one spot.
The bubble graph, on the other hand, is similar to a scatter plot in that it makes identifying outliers quite simple.
This, in my opinion, would be an excellent method to map out the sessions vs. conversions of certain terms.
I’d also use the colour groupings to represent distinct keyword categories, with the size of the bubble representing the term’s overall monthly volume.
The Crn Network’s Top 7 Programming Languages Visual
Monitoring the success of blog articles and categories of blog posts, like tracking keywords, may get tricky.
However, after looking at this image, it seems like there may be an easier method to achieve it.
The graph above depicts the various programming languages, the number of CRAN packages written in each language, and the different categories of packages.
Languages are color-coded and located in the centre of the picture, while package categories are tied to the relevant languages in the outside circle.
The similar arrangement might be used for blog posts.
The colours and huge cells in the middles could be depending on the categories and how much traffic they bring in, and all of the large cells in the outer circle could be linked to particular blog articles in each category.
This sort of design might allow anybody to easily understand where the major victories are coming from as well as which areas may need further attention.
The Women of Data Visualization
This image is one-of-a-kind, with many moving pieces.
I’m not sure I’d preserve everything, but I believe the notion might be utilised to monitor progress for an audit.
A heart with all of the possible qualities may be found on the left side.
These characteristics indicate whether or not a qualification has been satisfied. If the qualification is satisfied, it is placed on the heart; if it is not, it is not placed.
As a result, this image might be used to symbolise a “optimised page checklist.”
You could easily demonstrate the progress achieved on the site as a whole in an easy-to-digest method if you set characteristics for all of the things that need to be done for every specific page.
If the bigger white ring reflected content length, we could see that the other pages (hearts without rings) still needed a little more material.
New York City’s Invisible Heartbeat
There are several methods to depict geography, but none of them are really engaging.
You eventually begin to look beyond the sights you’ve seen many times before.
But this image of New York City by Justin Fung is likely to catch your eye.
This map employs 3D bars that move up and down to depict each population block in the city.
Color is also utilised as a supplementary population indicator.
This might be a great approach for local SEO marketers to spice up their reports and offer their customers something different.
Imagine using this great graphic to show your customers where instructions were requisitioned from on their Google Business Profile!
Hoaxy is a tool for spotting disinformation spreaders on Twitter.
However, it may also be used to identify information sharers and the circles they impact.
In this case, I looked up the name of a new Search Engine Journal article to check who shared it and encouraged others to do the same.
What’s really intriguing about this is that it actually pulls in all of the Twitter accounts – which may be quite helpful.
This would be a fascinating approach to demonstrate your customers how a certain blog article fared on Twitter and who shared it.
This is particularly useful if you’ve been working with public relations professionals to develop links.
Finally, this might be useful information for finding suitable candidates for guest blogging possibilities.