By Mike February 11, 2020

The term ranking refers to the position a website appears in a searched result. Although several factors can influence the position of a site, so the basis of an appearance is related to the quality of content and how relevant it is with the term been searched. Backlinks- quality can also have a dramatic influence on the appearance of the page.  So the question, what are the keywords you have embedded in your content? And what will be the extent of influence it has on your site?

Different in search engines Ranking

A URL or website Ranking varies; it’s based on the type of search engine been used. This means that you can have a site that ranks number 3 on Bing search engine and not get seen within the entire page of a Google search. This variation is applicable to all the search engines –Google, Yahoo, Bing, and other search engines. Search engines are built with customized calculations for Ranking, to this effect, Ranking vary.

Another essential factor that influences the search engines is the use of language or a local version of that same search engine, like Google. But one of the cost-effective ways to gain insight across a variety of search engines is with the use of Searchmetrics.

Ranking is a major source of traffic.

Ranking has a dramatic impact on the rate of traffic a site can generate. The more your website page ranks, the more click it gets, and this can help with lead generation or an increase in conversion rate.  And this is the most significant relationship your page has with increased traffic.

What can affect my rankings?

SEO is another important factor for sustainable search engine rankings. Most search engines use complex algorithms to estimate their search for keywords. Weighting and ranking factors/ tips on search engines are intellectual ideas that are not disclosed to the public. This is one of the reasons for variations in algorithm from time to time

Listed below are some assumed factors that are closely related to rankings on most search engines, these are:

• quantity of backlinks
• Internal linking and sitemap
• The use of keywords like Meta descriptions, Meta titles, text, and many more.
• Well-optimized content-based that is similar when compared with other documents (relevant and proof terms, WDF*IDF, content/topic clusters)
• URL structure.
• Page trust.
• Site speed (the speed at which the page loads)
• The site bounce rate, and site on-time ( this explains the time rate spent by a visitor before a reversal to the SERP)
• CTR, this explains how often your site is clicked.
• Authorship, page traffic, and how often a page is updated can also influence your appearance on the search engine.

Rankings: a major part of an SEO Audit and Performance grader.

Ranking is the ultimate outcome an SEO needs to be considered successful. This is the reason why you should pay more attention to the use of keywords as parts of an SEO audit. The use of keywords shows a comparison between different terms, and also provides an effective means to grade and monitor the Ranking of a site. 

Conclusion

Ranking is a significant factor, and losing it shows a drop in the performance of a page, and while an increase in it is, it shows an ultimately an increase in performance. I tag it as “the Attitude Grader.”

When a site suffers drops due to lack of appropriate keywords, it’s a call to action to both webmasters and SEOs professionals.

Get Traffic from Google

Have you ever wondered how to Generate traffic/ visitors from Google without Ads or SEO?

Is there any another way to get traffic from Google? A way that doesn’t take as long as SEO and doesn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way.

It’s so effective that it can drive around 1000 visitors to your site within 3 months. Just look at the screenshot.

So, what is it?

Google Discover

Similarly like Facebook, Twitter and Instagram, Google also has a feed for you and that is called “ Google Discover”.

If you mostly use Google on your desktop computer or laptop, chances are ,you have not seen it. But if you are have the Google mobile app or chrome mobile app then it looks like this;

Here’s how it works… Google Discover results, which appear below the search box on the Google mobile app and Chrome mobile app shows a summary of web pages as cards. The cards are a scrollable list of topics, almost like a social feed, that you can browse on your mobile devices.

Tapping one of these cards from Google search home will directly send you to the page you just clicked on.

And if you are wondering why you are seeing certain stories that others may not be, it’s because the recommendations are based on search history, interactions with Google products, and who you choose to follow directly via Google Discover.

But here is the interesting part•••

Google Discover is everywhere, you just don’t know it

Discover results for some topics also appear within the search engine results under the label “Interesting finds.”

If you click one of these topics, it’ll take you directly to that web page and if you click to see “more stories” at the bottom of the Interesting Finds card, it’ll bring you to a new Google Discover user interface where you can follow that topic, follow other relevant topics, and explore related Discover listings.

So why should you even care about Google Discover?

Because it can drive you a ton of traffic.

Just check out this screenshot from Google Discover

They generated 3.64 million impressions within 28 days and 79,000 clicks to their site.

That’s a huge deal of traffic. In addition, all of those impressions help with branding.

Now you may not care about branding but the larger your brand, the easier it is to rank on Google.

So, all these impressions you generate from Discover are great because they can help put your brand out there. It helps because when someone sees or interacts with your brand many times, they are much more likely to become a loyal customer.

This can also help with Google’s E-A-T algorithm updates. It is the best way if you want to build up your expertise and credibility as an author. Discover is a simple way to help you get there.

But how can you get more traffic from Discover?

How to optimize for Google Discover

Luckily, it’s not as complicated as SEO and the results happen much faster. Not overnight, but over time you can see your Discover traffic rising continually.

Here are a few simple tips that will help:

1. Use high-quality images. Images appear with every Discover result. so relevant and high-quality images that you use for your content is important. And just like your titles and headlines, choose images that are more likely to entice clicks. Images that are shocking or evoke curiosity will do the trick.
2. Content is king, because if you don’t write about the right stuff then you won’t show up. Check out which topics Google suggests following inside of Discover to see if those topics align with your website. If it does, consider using their suggested topics as a guide to what people are interested in and write similar content.

3.Focus on topics that are trending, topics with growing interest, and also focus on leveraging clickbait and enticing titles and headlines. Remember that Google Discover is like a social feed. If you’re only trying to make your content work hard for you on your site, you’re not getting enough out of it.

Analyzing your traffic

Most probably you use Google Analytics. But to see how well you are doing on Discover, it’s easier if you use Google Search Console.

Head over to Search Console and log in.

Now, on the left side, you’ll see a navigation menu.

Now click on “Discover.” (You can only see this option if you hit a minimum threshold in Discover traffic)

You’ll now see a report that looks something like this.

Conclusion

Whether you are a fan of Discover or not, it doesn’t matter. As a marketer, you need to look at it as another channel.

Data has already shown that it is popular and as long as Google keeps pushing it, people will use it.Bottom of FormTop of Form

Bottom of Form

Businesses, organizations, and other establishments always seek out ways to improve. To do this, SEO is essential. Not just because it helps to put them out there but also because it’s the in-thing in 2020. However, mistakes are never far when it comes to implementing viable techniques to top the Search Engine Optimization (SEO) charts. Here are 5 of such mistakes to avoid this year.

1. Ignoring the Need for Quality Content

There are many clichés associated with quality content. ‘Content is King’ is a good example. Well, you can’t do much without the content that promotes your business. What you want is a high rank for your website, so you have to do your bit to have the best content.

This means getting the right information on any given topic coupled with the appropriate use of keywords. Anyone can indeed write. But the question is; write what exactly? You don’t want plagiarized content or gibberish. Get your content ready, and make sure it has the needed quality.

2. Not Making Your Content Helpful to Readers

Perhaps you’re wondering whether local SEO services really work? You’ll have the right answer to this question when you produce content people can easily relate to. Sure, you want to be informative and all. But don’t get lost using words or elements that only you, or a handful of people would understand. Instead, be willing to let the readers quickly catch on what you’re trying to do or say immediately.

3. Not Doing Enough for Better Conversion

If you run a business, you’re going to want customers to patronize what you offer. To do this, you have to convert more leads to customers. This is often the undoing of some business that ignore this aspect.

In 2020, you don’t have to make the same mistake. What you can do is make all the necessary information, reviews, etc., available to your customers. This way, they get to understand why you should be their first purchase option. Also, buying from you shouldn’t be difficult. Make the process easy and watch your business grow.

4. One Content to Fit All Purposes

Readers aren’t that dumb. More so, you’d be putting your business in jeopardy when you generalize content. What you want is individual pages of your website to rank just as high as the homepage. To this end, avoid a one-size-fits-all approach in terms of content.

Further, tailor your content around the various aspects of your business. Customers won’t tell you this but they’ll see through your lazy attempt to win the SEO game.

5. Targeting the Irrelevant Keywords

SEO packs essential benefits. As such, you’d do well to target the right keywords in the contents you provide. This might seem a bit far-fetched in 2020, but many people and organizations still target irrelevant keywords. Whether that’s intentional or not, it’s a wrong move.

To avoid this, get enough information on how to better use keywords for your websites. Observe search volumes, potentials, and frequency of the keywords. This will help you target the right ones. If you’re still confused, there are many tools to help you generate specific and relevant keywords.

Conclusion

2020 would present similar SEO challenges that you must overcome. This is why learning about these mistakes and how to avoid them will help you achieve a better ranking.

If you are relying on people to find you through Google search then search engine optimization needs to be your number one priority. You won’t be able to generate any leads if nobody can find you. Did you know that approximately 93% of internet experiences start in the search engine and the top result on Google has a 33% chance of getting clicked?

This means if your website is not on the first page of Google you just missed out on a huge percentage of potential traffic. It’s said that 75% of people don’t go past page 1.

The reason why other websites are ranking better than yours is that they are doing everything they can to improve their SEO.

Fortunately, it’s never too late to do something. There are a number of things you can do to boost your chances of getting ranked. Follow these 5 suggestions to improve your SEO and see your website rise the ranks to the top.

1. Copy Adwords Ads to Make Killer Description and Title Tags

 It’s no secret that compelling description and title tags can get you more clicks on SERPs. This is because of more organic clicks equal to more rankings. But how do you know what people want to click? Well, the Adwords words that you see for competitive keywords are as results of several split tests.

You, therefore, need to use a copy for these ads to turn your description and title tags into click magnets. For instance, if you were to publish a blog post optimized around the keyword “Glass Water Bottles” you can have an eye for an interesting copy from the ads that you can work into your description and title. Some of the phrases that you can use include reusable, keep you hydrated BPA free and durable. This way your title can be something like glass “Water Bottles: Reusable and BPA free”.

Since these tags include words that are proven to generate clicks if you use them in the Meta tags you are likely to get more clicks.

• Create Unique, Engaging and Fresh Content

Beyond the title, URL and headings, content is one of the most influential aspects of search engine rankings. Quality content is the top driver of your SEO rankings hence there is no substitute to it. When you create quality and engaging content, you’ll not only boost your traffic but also improve your site authority and relevance.

Apart from using multiple keyword phrases and placing your keywords correctly, make sure you use heading tags, italics, bolds and other tags to show your main keyword phrases. Never ignore good content for SEO.

• Create SEO Optimized Landing Pages

 A well-designed landing page can boost your lead generation and sales. The more landing pages you develop the more getaways you create for incoming search traffic. Some of the key elements of a good landing page include

• Useful and informative content.
• No navigation
• A call to action

Recent research has found that businesses with 10-15 landing pages have over 55% conversions as compared to those with less than 10 landing pages. If you want to make your landing page more optimized

• Optimize Your Images

 Since pictures and other images are very important for your website, you need to ensure that they are properly optimized if you want to boost your SEO ranking.

 Since huge images can slow down your page loading, you need to resize or compress them to optimize them. You can also sneak some keywords by naming your images accordingly.

For instance, instead of naming an image “shampoo”, you can name it “The Best Shampoo for Healthy Hair”. You can also carefully place your keywords in the description, caption, and title.

• Use Some of Your Competitor’s Keywords

There are two ways to find keywords. You can either enter random keywords into a tool or find the exact keywords that your competitors are ranked for. Although both approaches can work, using your competitor’s keywords is perhaps one of the best strategies.

First, look for a site that’s already ranked then get a list of keywords that they’re ranked for. Since some of their keywords might not make sense for your company you should focus only on keywords that your target customers searches and that you can create good content around.

• Add More Than Text

The content on your website should be more than written words. While pictures are great too, there is a lot that you can add to boost your SEO ranking.

Consider adding other multimedia elements such as slideshows, videos, and audio to your website. All these will greatly help you to boost your user’s experience

Since it’s easier to watch something than to read more users nowadays prefer videos. In fact, depending on the length of your videos visitors can be on your page for several minutes.

Wrapping Up

Search Engine Optimization isn’t just a fad that’s going to disappear soon. It’s something that you need to concentrate on now and in the future as well. If you are just starting to focus on SEO It’s definitely not late to focus on the above strategies.

Don’t be overwhelmed just start with a few strategies and then move on to others.