Month: January 2020

SEO or Search Engine Optimization has gotten progressively more complicated with the years. Google has traditionally been secretive about what factors contribute to your ranking. Today, at least 200 factors are taken into account for ranking. Keeping a tab on all of them is virtually impossible. However, among those factors, some are more important than others. What that means for you is that you can create an optimized website without losing your mind. The way you can do this is by focusing on the factors that impact ranking the most. Let’s go through them together.

1. Mobile Optimization

Mobile optimization of your page offers the best returns on your investment by far. Ever since the Google update of 2015, it has been the most important factor for ranking. You might even get penalized if you don’t do it.

This seems like a harsh move by Google. But keep in mind that mobile device usage has grown above desktop usage. Having a page easily accessible by phone or tablet helps get your page in front of more eyes. Investing in this segment is a long-term investment. But you should also see a considerable increase in traffic shortly after making the adjustments.

• Improving the Readability of Your Site

Content that is easy to read is going to be read by more people. This is a simple fact of life, but also a ranking mechanism. Aim to keep your content succinct and plain. Short, quick-fire sentences are better. And having a paragraph-long summary won’t hurt.

There are many tools to assess the current readability of your site. There’s the readable website, readability statistics in MS Word, Grammarly (Premium), etc.

Google and other search engines recognize how easily readable the text is. Therefore, they will rank your website higher the easier it is to read. Remember, the subject matter can be complex, but the wording has to be easy and straightforward.

• Headings

Include headings and subheadings in your texts. This is another trick that plays into the readability aspect of your page. Attention spans are growing shorter, and your user needs to be able to find information quickly. Having multiple headings helps. Search engines look for content with this quality and push it up the ranking ladder.

• Loading Time

A slow-loading page is a ranking killer. Make sure your page loads smoothly and without much delay. Users won’t wait more than a few seconds without getting frustrated. You can test this yourself with speed test websites, or contact your page administrator. 

If problems exist, fix them immediately. Search engines heavily favor quick-loading pages. Another issue to look out for is discrepancies between desktop and mobile loading times. If your page loads slower on a phone, you’re going to rank lower.

This might not be a cheap SEO solution at first, but it pays for itself in the long run.

• Affordable SEO Services

Consider opting for an SEO Service. Unless you already have a coworker specialized in SEO marketing, this is a great catch-all option. Search Engine Optimization services seoworx.net individuals can provide you with affordable SEO. 

Website traffic is essential if any kind of online organization is to succeed. Your business can either spend to get that website traffic through advertising, ezines and also other means … Or you can make a decision to go the Search Engine Optimization route and also obtain all your traffic totally free.

Nonetheless, in doing so there is first an expense to get your site highly ranked on all the major internet search engines. The more rankings you want to get, on multiple pages, utilizing several keywords/phrases, the much more expensive it will certainly be to your business.

Yet the actual concern, is just exactly how costly? … And also, if you go the D.I.Y SEO path, simply how effective will it be and just how much money will you save?

What is a sensible cost or the average cost for employing an SEO business?

The trouble with many Search Engine Optimization businesses who are unethical is the reality that they are actually charging a small fortune for a fundamental Search Engine Optimization campaign which may consist of optimization of just a couple of webpages as well as the ranking of simply 2 to 3 keyword phrases. Just how much for such a plan … anywhere from $200 to $4,000.

The present going price for in residence (internal) Search Engine Optimization job is anywhere between $40 to $60 per hr, with outside price, to business sitting at about $100 per hr.

If you are a big firm, these prices might be cost-effective but for the majority of small companies as well as solopreneurs, they are just out of the question.

<img src=”https://pixabay.com/get/51e6d2444d54b108f5d08460962b3378133adbe64e50744e7c2e7cdd9749c4_640.jpg” width=”640″ height=”426″ />

Even a huge company may be far better off handing their SEO jobs over to a qualified worker who can learn the called for skills and techniques and also apply these when called for. 1 or 2 individuals with such abilities would certainly not only save the business revenues but would enable their service to adjust to brand-new Search Engine Optimization updates a whole lot faster than having to outsource.

If you are considering doing DIY SEO, what you are not being told by the Search Engine Optimization firms is that a high ranking search engine position is actually tough to master … And also the second point that possibly matters the most is that when you have a high position for lots of chosen keywords, maintenance, as well as tweaking can maintain you there for a long time. Even to the point that many Search Engine Optimization jobs can be outsourced at very reduced rates to specialists in various other countries that make it a lot more inexpensive.

Undoubtedly, obtaining high positions by doing it your self or handing it over to a major SEO is fairly manageable. With so many budget-friendly Search Engine Optimization overviews, memberships and also software packages online today, it is truly a marvel regarding why several businesses are yet to implement their very own in-house Search Engine Optimization experts utilizing their present team.

So, is this to say that finding out all SEO strategies is merely a walk in the park, naturally not. However, anybody with a sensible capacity in technological matters could have a big site on it’s means to exceptional ranking settings within as little as two weeks.

Unfortunately what is an absence in SEO, is a clear as well as a succinct plan of action. Yes, lots of will certainly discover the methods as well as methods needed yet after that fall short to act or fall short to execute the full strategy thus causing very little end results. Just like any kind of marketing campaign, it needs to be carried out right through to the extremely last action, Search Engine Optimization is not different.

With the continuing improvement of internet search engines to supply more exact outcomes, online search engine advertising and marketing will certainly remain to expand as well as be in high demand.

The decision you need to make for your own service is … Exactly just how much revenue do you want to save for your own company in using such DIY solutions, or is there a far better option by taking your Search Engine Optimization to an expert and raising business earnings continuously, every year?

SEO For Small Business

Looking to take your business to the next level? Thought so, here’s the basics you need to know about SEO to get your website found on Google.

SEO stands for search engine optimization.

 it’s all about getting found on Google by targeting specific audiences and generating organic traffic to your website.

There are various ways we can increase SEO for small business, all at an affordable price.

With many actionable SEO tips to get through, let’s begin.

Wait… SEO for a small business? 

You’re probably wondering, what’s the point of SEO for a small business if you’re not a large company, brand, or running a blog. However, SEO is paramount to success, it’s just a shame so many small businesses don’t acknowledge this sooner.

First things first you need a website, it’s no longer the 1950s and as much as we want it to be true, your business will not attract more customers through word of mouth alone.

So, if you haven’t already you want to create yourself a website and set up some basic pages.

Examples of pages to include:

• Contact us page
• About us page
• Home page
• Product page / Service page

For a small business, you don’t need the most complex design or wealth of information, however, it is important to include basic pages with information on how customers can get in touch or find your business.

Within these pages, you want to target keywords of your business name, location of where your business is, and precisely what it is that you do. This will improve your local SEO for searches in your area.

Register for Google my business 

As well as targeting specific keywords relevant to your business and location, you’ll also want to register and set up a Google my business account. Setting up this account gives you a greater presence in Google searches for your local area. As well as this, this ensures your contact information, location on Google Maps, and Google search is consistent.

Create content for your business 

Whether you own a bakery, craft shop or local barbers creating content for your website is not only affordable, but it will also help you rank locally and more widely for searches relevant to your business.

The most basic and affordable form of content is, of course, written. However, if feeling brave you could also include video or audio. Creating this content allows you to further target these keywords which customers search when looking for your niche within the local area.

For example, if you own a barbers in East London, you would want to use long-tail keywords such as ‘barbershops in East London’ or ‘affordable barbers in East London’. See where we’re coming from?

Off-site SEO 

You can also improve SEO off-site, this can be accomplished through link building with other local businesses or alternatively through the use of social media marketing. Post popular content to the likes of Facebook, Instagram, and even Pinterest and your posts will get shared – thus increasing your presence within Google.

Sounds good?

So, what are you waiting for? Master affordable SEO today and take your business to the next level tomorrow.

Beginner Guide To SEO

The internet remains one of the most notable inventions in human history. Apart from the fact that it made the world a global village and the sharing of information is now much easier than before; the internet also offers several opportunities to both individuals and organizations around the world. A good way to optimally exploit these opportunities as a brand is through Search Engine Optimization (SEO). This guide would you get started on the path to positioning your brand strategically on the internet using SEO approaches.

What is SEO?

For every beginner, the first step in SEO is understanding the concept itself. SEO stands for Search Engine Optimization and it is an approach in internet marketing that involves getting ‘organic’ traffic from search engines through the use of several approaches.

Major search engines on the internet like Google, Yahoo, Bing, etc. have algorithms used in processing search results when a user enters a search. SEO simply helps you design your content so you can position your web page among the top results when users search for a particular term.

SEO simply helps to improve the visibility of your website/web page to the users of a search engine.

What is involved in SEO?

Several things are involved in Search Engine Optimization, but primarily it involves designing content to aid the visibility of your website/webpage. Although, some parts of SEO also involve modifying HTML and associated coding. The use of backlinks is another common approach in SEO.

Another important point to note about SEO is that, just as the technology involved in search engine optimization evolves, strategies used in SEO also evolves. However, some basic concepts are recurrent.

Some Basic Concepts in SEO

To optimally position your website/web page on the web, it is important to understand how search engines work. Some basic concepts in SEO include;

• Crawling

Crawling defines the process by which search engines gather information. Search engines send out several bots, which are called crawlers, to obtain new content online. This content can range from texts to images, videos, documents, etc. Irrespective of the format, these new contents are discovered as links.

• Indexing

This is follows Crawling. Once a search engine gets new links, these links are added to an index. The search engine processes information present in its index which is simply a database of all inks indexed by crawlers.

• Ranking

Ranking is what follows indexing and is of special importance in search engine optimization. Usually, when a user performs a search on a search engine, what happens is that the checks its index for the most relevant content to the search and presents these links as search results in order of the relevance to the search. This order is the ranking.

The links at the top of a search are usually the most relevant to the search from the search engine’s index. SEO allows you to position your website/webpage in top ranks when certain keywords are being searched for by users of the search engine.

Getting Started

Understanding the basics of how search engines work, the goal of SEO is to help your website/webpage rank highly in search engines. Search engines have different algorithms for crawling, indexing and ranking, although most major search engines have similar algorithms. Achieving this starts from allowing crawlers access to your site or web page as blocking crawlers can result in your website not being included in the search engine’s website.

After this, you can then use keyword optimization and other content modification approaches to improve the relevance of your website/web page to certain keywords. This way, whenever a user searches for these keywords, the chances of your website/web page coming up in the top results are higher. 

In conclusion, SEO offers an opportunity to optimally use the internet to achieve your business and organizational targets by making your brand much more visible than it currently is. There are several approaches to SEO and finding the suited for your business would major require considering the peculiarities of your brand.

However, with the right approach to SEO, you are sure to meet your targets in no time. Although you might also want to ensure you always keep tabs on the latest developments in SEO, particularly concerning the new developments and updates from search engines.

Is Cheap SEO A Good Idea

SEO is, arguably, more important in today’s competitive online marketplace than it has ever been. Of course, there’s a huge difference between cheap SEO and the best SEO, and it’s important to understand just what choosing one option over the other is going to cost you.

Why Is SEO Important?

SEO, or search engine optimization, is the single most effective marketing technique for generating increased traffic to your site. The practice, unfortunately, is increasingly challenging, especially in highly competitive industries, with numerous brands all vying for as large a portion of market share as they can get.

Companies who invest in the best SEO are able to obtain consistently high rankings and therefore achieve a competitive advantage over their competition.

Why Should You Avoid Cheap SEO?

Bargain SEO practices are significantly different from those employed by companies that provide the best SEO services. Unfortunately, it can be hard for the uninitiated to tell the difference between the two. Below are some compelling reasons to avoid low-cost SEO services in favor of more tried-and-true practices that produce results.

Low-Cost Options Are Often Poor Quality

The two main drivers of SEO are high-quality content and backlinks. They also happen to be the most labor and capital intensive and account for a large percentage of your SEO outlay. Companies that offer cheaper services tend to do so because they lack capital. A lack of capital means they are unable to create high-quality, long-form content or secure guest post placement on high authority sites.

Poor Links Amount to Nothing

When it comes to link building, the first poor marketing tactic is just getting the most links possible. The quality of said links isn’t even considered, but simply accruing numerous links to your site doesn’t matter as much anymore unless those links are from high-quality sources.

Bargain SEO companies tend to go for the number of links to your site and fail when it comes to quality.

Low-Cost SEO Companies Are Less Interested in Long-Term Business Relationships

The business model associated with cheaper SEO packages is to offer a high volume of packages at a low cost–a rather simplistic business model. However, this model often results in set prices and packages across the board.

No two businesses are the same, and their SEO needs can be as different from one another as the product or service that they sell. Quality SEO companies tailor packages on a case-by-case basis. What they do for your business may be entirely different from what they do for someone else’s because packages are designed to meet a business’s specific needs.

Don’t Settle for Less Than the Best

SEO is a complicated, ever-changing field that requires professional dedication to do right. While cheap SEO may sound like a good idea, it tends to fall flat when it comes to quality.

If you’d like to try out the best SEO, contact SEOworx.net today and get started. If you want to increase traffic to your site and raise your business to the next level, it starts with us.

Notifications on the web enable users to receive important updates even when they are not interacting with a website. Notifications are an essential capability for a wide range of applications including messaging, calendars, email clients, ride sharing, social media and delivery services. Unfortunately, notifications are also a common complaint as many websites request the notification permission on first visit rather than at contextually relevant moments in the user’s journey. Unsolicited permission requests interrupt the user’s workflow and result in a bad user experience. To protect notifications as a useful service for users, Chrome 80 will show, under certain conditions, a new, quieter notification permission UI that reduces the interruptiveness of notification permission requests. Immediately after the Chrome 80 release, users will be able to opt-in to the new UI manually in Settings. In addition, the quieter UI will be automatically enabled for users under two conditions. First, for users who typically block notification permission requests and second, on sites with very low opt in rates. The automated enrollment will be enabled gradually after the release while we gather user and developer feedback. Later in 2020 we plan to enable additional enforcement against abusive websites using web notifications for ads, malware or deceptive purposes. This enforcement will be described in detail in a future blog post.

Quiet UI overview

Quiet UI (Desktop and Mobile)
The quieter UI is available in both Desktop and Mobile. The first time the UI is presented to the user, it will be accompanied by a dismissable in-product help dialog that explains the new feature.

Enrollment & opt out

Users can be enrolled in the quieter UI in three ways.

Manual enrollment (and opt-out)

Manually enroll on Desktop or Mobile via Notifications Settings

Users can enroll for quieter prompts manually, or disable it completely. To enroll, the toggle ‘Sites can ask to send notifications’ must be enabled in Settings > Site Settings > Notifications, then the checkbox ‘Use quieter messaging’ must be checked.

Automatic enrollment for users who infrequently accept notifications

Users who repeatedly deny notifications across websites will be automatically enrolled in the quieter notifications UI.

Automatic enrollment on sites with low permission acceptance rates

Sites with very low acceptance rates will be automatically enrolled in quieter prompts. They will be automatically unenrolled once the user experience is improved. Per-site information about notification permission acceptance rates will be made available via the Chrome User Experience Report in Q1 2020. 

Developer recommendations

First, we recommend that seo angency’s test their site’s permission request flow with the quieter notification permission UI, by enabling it manually in chrome://settings/content/notifications. At the time of writing, the feature is being rolled out gradually to Canary, Dev, and Beta channels, and can be force-enabled in chrome://flags/#quiet-notification-prompts in Chrome 80 and later. Second, we recommend that developers follow best practices for requesting notification permission from users. Websites that ask users to sign up for web notifications when they first arrive often have very low acceptance rates. Instead, we recommend that websites wait until users understand the context and see the benefit in receiving notifications before prompting for permission. Some websites display a pre-prompt in the content area before triggering the native permission prompt. This approach is also not recommended if it interrupts the user journey: sites that request permission at contextually relevant moments enjoy lower bounce and higher conversion rates. For help with user permission UX, you can refer to this 5 minute video on improving your user permission acceptance rates, and read about best practices when requesting permissions.
Posted by PJ McLachlan, Product Manager

Source: https://blog.chromium.org/2020/01/introducing-quieter-permission-ui-for.html

A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO.
Greg Sterling on December 17, 2019 at 2:33 pm

Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding from a recent survey by digital agency Fractl.

Business owners and consumers surveyed. Fractl surveyed 977 people in total about their Google and SEO knowledge, just under 400 of them were business owners (394). Just over 200 (219) had fewer than 5 employees. The remainder had between 5 and more than 100, with second largest group in the 10 to 24 headcount range.

The survey asked a range of general and specific questions, including “the meaning behind SEO buzzwords.”

The study initially asked consumers and business owners about how Google ranks search results. Only 13% of consumer respondents and 26% of business owners believed they had a “good” or “expert-level” understanding of why Google shows certain results above others.

Conversely, the majority of both groups did not feel they had a good understanding of how Google orders its results. This general ignorance also showed up in more specific questions about SEO knowledge. This is why its important for business owners to employ a good SEO Agency to take care of their rankings

We wouldn’t expect the general population to have a deep understanding of SEO terminology or mechanics. But, at least conceptually, one might expect that of business owners, for whom ranking matters.

Business owners were asked about their familiarity with SEO. A little more than half (55%) said they were “mostly” or “very” familiar with it.

Less than 20% (18.4%) said that SEO was “very important” to the health of their business. Just over 26% didn’t see SEO as critical to their success (“not at all,” “slightly”) and 55% were in the middle. The latter group believed that SEO was important but weren’t quite certain how important.

Why we care. Perhaps the most interesting finding here is the gap between the 55% of business owners who say they’re “mostly” or “very” familiar with SEO and 18.4% who say that it’s “very important” to the health of their businesses. Either the 55% aren’t all that familiar with SEO or there’s a problem with analytics or ROI data. Or maybe only the 18.4% are ranking.

Regardless, it appears the market still needs considerable education about the importance of SEO for local business and/or better tools and techniques to demonstrate value.

Source: searchengineland.com