SEO or Search Engine Optimization has gotten progressively more complicated with the years. Google has traditionally been secretive about what factors contribute to your ranking. Today, at least 200 factors are taken into account for ranking. Keeping a tab on all of them is virtually impossible. However, among those factors, some are more important than others. What that means for you is that you can create an optimized website without losing your mind. The way you can do this is by focusing on the factors that impact ranking the most. Let’s go through them together.
- Mobile Optimization
Mobile optimization of your page offers the best returns on your investment by far. Ever since the Google update of 2015, it has been the most important factor for ranking. You might even get penalized if you don’t do it.
This seems like a harsh move by Google. But keep in mind that mobile device usage has grown above desktop usage. Having a page easily accessible by phone or tablet helps get your page in front of more eyes. Investing in this segment is a long-term investment. But you should also see a considerable increase in traffic shortly after making the adjustments.
- Improving the Readability of Your Site
Content that is easy to read is going to be read by more people. This is a simple fact of life, but also a ranking mechanism. Aim to keep your content succinct and plain. Short, quick-fire sentences are better. And having a paragraph-long summary won’t hurt.
There are many tools to assess the current readability of your site. There’s the readable website, readability statistics in MS Word, Grammarly (Premium), etc.
Google and other search engines recognize how easily readable the text is. Therefore, they will rank your website higher the easier it is to read. Remember, the subject matter can be complex, but the wording has to be easy and straightforward.
Include headings and subheadings in your texts. This is another trick that plays into the readability aspect of your page. Attention spans are growing shorter, and your user needs to be able to find information quickly. Having multiple headings helps. Search engines look for content with this quality and push it up the ranking ladder.
- Loading Time
A slow-loading page is a ranking killer. Make sure your page loads smoothly and without much delay. Users won’t wait more than a few seconds without getting frustrated. You can test this yourself with speed test websites, or contact your page administrator.
If problems exist, fix them immediately. Search engines heavily favor quick-loading pages. Another issue to look out for is discrepancies between desktop and mobile loading times. If your page loads slower on a phone, you’re going to rank lower.
This might not be a cheap SEO solution at first, but it pays for itself in the long run.
- Affordable SEO Services
Consider opting for an SEO Service. Unless you already have a coworker specialized in SEO marketing, this is a great catch-all option. Search Engine Optimization services seoworx.net individuals can provide you with affordable SEO.